The marketing campaign for Dacapo was aiming at introducing their clients to the services that the company offers in a simple and engaging way through an animation. However, at the end , it developed to four animations. This project had a great collaboration and is a very good example of how important is the KISS (keep it short and simple) principle. All the animations are under a minute and the customers are happy to watch them till the end. Remember: simplicity is the key 🙂
